Founder & Lead Reviewer
Zaidan Morgan
Side sleeper and software engineering graduate (2025) whose desk-hours neck pain led him to buy, sleep on and score 50+ pillows.
About Zaidan
Who Zaidan is, and why it matters
Zaidan Morgan founded Pillow Expert in 2024 after spending a year (and more than he’d like to admit) attempting to alleviate his own neck pain with pillows. He couldn’t find anyone who has actually slept on the thing, and who’s giving an honest, hands-on review.
So he built it. Zaidan personally tested most of the pillows on this site and wrote the testing method that the rest of the team uses. He’s a side sleeper, so loft and neck alignment are the most important factors that determine whether you wake up feeling refreshed or achy. If a pillow passes the test here, it’s because it passed the test that Zaidan set: purchase it, sleep on it for weeks, and be honest about the issues.
Areas of expertise
I buy every pillow I review, sleep on it for at least two weeks, and measure it before and after. If a pillow made my neck worse, I say so, even when it’s a bestseller.
Zaidan Morgan, founder
How he test
How Zaidan tests a pillow
Buy it at retail
Same checkout as any reader. Any brand-supplied sample is labelled in the review.
Measure loft on night 1
Height at the centre and edges, before anyone sleeps on it.
Sleep on it 2+ weeks
Side sleeping every night, with neck comfort logged each morning.
Re-measure and score
Loft lost, support and comfort set the score. Zaidan signs off every ranking.
Full process: Our Testing Methodology
Work
Articles by Zaidan Morgan
Buying Guides
Written & tested
Best Pillows for Every Sleeper (2026)
Best Pillows for Side Sleepers
Best Pillows for Stomach Sleepers
Best Memory Foam Pillows
Best Cooling Pillows
How to Choose a Pillow
Reviews
Written & tested
Saatva Latex Pillow
Casper Pillow
Coop Home Goods Pillow
Buying Guides
Written & tested
Memory Foam vs Down Pillows
Latex vs Memory Foam Pillows
Buying Guides
Co-authored with Nathan Brooks
Best Pillows for Neck Pain
Best Pillows for Back Pain
Best Wedge Pillow
Work
How Zaidan stays honest
We earn affiliate commissions when you buy through some links. They never change a test result or a ranking.
No paid placements or sponsored rankings. Affiliate Policy
Brand-supplied samples are labelled in every review.
Every review is edited by David Reed and fact-checked by Olivia Hayes. Editorial Policy
Corrections are dated and logged in public. Corrections log
Have a question for Zaidan?
Ask about a pillow, a test result or a review. He replies to reader email himself.