About Sarah

Who Sarah is, and why it matters

Sarah Carter is the person who actually sleeps on the pillows, night after night, for at least two weeks each. She’s not so much concerned with the initial impression as with how a pillow feels on the twelfth night when it’s no longer new.

Sarah is a back sleeper herself and has a keen eye for the little things that don’t become apparent in a store: the foam that flattens, the seam that begins to rub, the loft that subtly fades. Our durability and support scores are based on those notes. If a pillow can pass Sarah’s weeks of testing and maintain its shape, it’s worthy of its rating.